Tickets. They are the keys which get you through doors unavailable to those without them. They are the small reminder of things to come or tokens of experience gone by. When a ticket is for an exclusive event, it is an acknowledgement that the beholder is perhaps one of few people lucky enough to have access.
For these reasons, ticket design should never be overlooked. A ticket should be evocative of the experience of the event it relates to. Colour, shape, imagery and typography are all important. This mood board captures what good ticket design looks like.